The 5th annual Frito-Lay Snack Index is out, just ahead of this Sunday’s Super Bowl LVI.

Overall, potato chips are still the go-to snack, with over 70% of us expected to indulge in these if we’re heading to a Super Bowl gathering!

Looks like anything spicy wins the game! Most of us will lean towards eating something spicy, especially Gen Z’s (79%) and Millennials (83%).

According to this year’s results, dips are on the rise! 9 out of 10 people plan to serve a dip of some sort (up from 70% in 2021).

Filed under: Food, potato chips, snacks, Super Bowl, superbowl-lvi